Remember the days of purchasing an ad in your local newspaper advertising your rental listings? Unfortunately, we do. It’s hard to believe that it hasn’t even been more than 20 years since the most cost-effective promotions came from local news. However, as we are all aware, times change.
Access to technology has become more and more prevalent in today’s world so to have the platforms on which potential renters, buyers, and property owners like to browse or use. Our team has created a list of the top rental listing sites for every property manager to help obtain the most engagement for your advertising.
Your Website
First and foremost, if you don’t have your own website to host your content, make that a priority. Not only does it help your online searchability and discoverability on platforms such as Google, but it is also safer.
Ask yourself this question: “What am I going to do if tomorrow Facebook is deleted from the universe. What will happen to all my content?”. If your immediate response is “That is a good question.” It’s time to invest in an updated or new website!
Here at Bayview Strata & Rental Services, we offer rental listing services across all of our online platforms. If you are looking for help in finding the right tenants for your space allow us to take the wheel.
Yes, we are aware this might be slightly confusing based on our comments above. However, what we were trying to say is don’t just simply throw all your eggs into one basket! Facebook Marketplace is still used by nearly a billion people every month. It is important to keep in mind also that each new post will have to be created manually and will require some regularly scheduled time dedicated to monitoring the activity of your posts.
Zumper
Say it with us one more time, “Zumper”. Not only is this just a fun word to say repeatedly, but it is also an amazing tool to generate inbound leads. Zumper is a platform that allows users to specifically search a location and be provided with a generated map of every listing in that area. An extra bonus to using Zumper is that whenever you list on their platform your listings will also appear on Facebook Marketplace, helping you streamline your content creation process.
Craigslist
Despite losing its appeal over the last few years craigslist still remains a great platform for local listings and its free-to-use service allows users an additional method to help reach potentially new renters.
Social Media
“But you already listed Facebook, isn’t that a social media platform?” Yes, yes it is. However, when we say Social Media we are referring to the broader scope of incorporating platforms into your online marketing tool belt. Twitter, Instagram, and yes even TikTok are all tools that you can use to help give a boost to your voice in this noisy digital world.
Any day there could be some flashy new platform that appears out of nowhere and has the potential to be the next big thing. While we like to maintain a more structured approach to how we advertise Bayview Strata & Rental Services, we do acknowledge the importance of staying ahead of the curve. Don’t discredit something new because there hasn’t been a proven method of success published for you to adopt. Find ways to gather, collect and produce your own results that make sense for your business.
If you require additional information on Strata Management, Rental Management, or our list of available Rentals, contact our team today. Our certified Property Management Professionals are always prepared to customize our services to meet your unique requirements.
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